Behind the Brand: The Story of Elarose 

At Elarose, we believe beauty is more than skin deep — it’s about self-care, confidence, and timeless elegance. But what truly sets Elarose apart is the story behind the brand, the passion that drives us, and the values we live by.

 

Today, we invite you behind the scenes to discover how Elarose came to life and why our products continue to capture the hearts of women around the world.

The Inspiration

The journey of Elarose began with a simple yet profound idea: to harness the unparalleled power of nature — particularly the exquisite Bulgarian Rosa Damascena — and transform it into skincare rituals that deliver real, visible results.


Our founders were inspired by centuries-old beauty traditions, where rose oil was cherished for its ability to heal, nourish, and rejuvenate the skin. Elarose was born to bring these time-honored secrets into the modern world — blending luxury, efficacy, and self-love in every bottle.

 

“Skin hydration isn’t just about water—it’s about sealing it in. That’s where rose oil shines.”

Our Philosophy: Ritual, Not Routine

For us, skincare is not just about ticking off a to-do list — it’s about creating intentional moments of care. Each Elarose product is designed to turn your daily regimen into a sensory ritual that soothes the skin and uplifts the spirit.

 

From the delicate aroma of rose water to the silky touch of our serums and creams, every detail is crafted to help you pause, breathe, and reconnect with yourself.

 

We are passionate about sourcing the finest natural ingredients — and we take pride in our commitment to ethical and sustainable practices.

Bulgarian Rosa Damascena

Our hero ingredient, hand-harvested at peak bloom to capture its maximum potency.

Clean Formulations

We carefully choose every ingredient, avoiding harsh chemicals, parabens, and sulfates.

Cruelty-Free Beauty

larose is proudly cruelty-free — because we believe in kindness to all living beings.

Sustainable Packaging

We are constantly evolving to minimize our environmental impact, using recyclable materials wherever possible.

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Ancient Rose Additions
The Ancient Scent Candle — A Ritual of Jasmine & Rose
The Ancient Scent Candle — A Ritual of Jasmine & Rose
The Ancient Scent Candle — A Ritual of Jasmine & Rose
The Ancient Scent Candle — A Ritual of Jasmine & Rose
Elarose The Ancient Scent Candle — A Ritual of Jasmine & Rose

The Ancient Scent Candle — A Ritual of Jasmine & Rose

£25.00
Title
Elarose Handcrafted Luxury Soap with Rose Absolute
Elarose Handcrafted Luxury Soap with Rose Absolute

Handcrafted Luxury Soap with Rose Absolute

£15.00
Title
My Store 100ML Natural Rose Water 100ML
My Store 100ML Natural Rose Water 100ML
My Store 100ML Natural Rose Water 100ML
My Store 100ML Natural Rose Water 100ML
My Store 100ML Natural Rose Water 100ML

Natural Rose Water 100ML

£14.99
SALE 40%
My Store The Rose Oil Ritual Collection
The Rose Oil Ritual Collection
My Store The Rose Oil Ritual Collection
My Store The Rose Oil Ritual Collection
My Store The Rose Oil Ritual Collection
My Store The Rose Oil Ritual Collection
My Store The Rose Oil Ritual Collection
My Store The Rose Oil Ritual Collection

The Rose Oil Ritual Collection

A luxurious blend of rose oil, hyaluronic acid, vitamin E, and aloe vera. This complete set deeply hydrates, firms, and soothes while protecting against signs of aging. 
£113.79
£189.65